Privacy Policy

We're a local repair and device shop, not a data business. We collect what we need to fix your device, process a sale, and reach you about it. We don't sell your information for money.

We do run two tracking tools on this website — Google Analytics, to see which pages get used, and Meta's advertising pixel, to show our ads to people who have looked at our stock. You can switch both off any time with Your Privacy Choices at the bottom of any page, and we automatically switch the Meta pixel off for any browser that sends a Global Privacy Control signal.

PHYX LLC, doing business as PHYX Device Repair & Sales, 95 Mill Street, Suite B1, Springfield, MA 01108. Questions or requests about your information go to repairs@phyx.me or 413-234-4313.

Depending on how you deal with us:

• At the shop: your name and phone number (and email if you give it), plus the device and the problem you brought in.
• Online orders: your name, email, phone number, shipping address (unless you pick up in store), what you bought and what you paid. Card payments run through Square — we never see or store your full card number.
• Selling or trading in a device: your name and contact details, the device (including its serial number or IMEI), what we paid or credited, and any identification details we record for that purchase.
• Contact form: your name, email and/or phone number, and your message.
• Texts, calls, WhatsApp and email: whatever you send us. Texts and WhatsApp messages travel through your phone carrier or WhatsApp (Meta) under their own terms.
• Job applications: the email and anything you attach, if you apply by email.
• Browsing this website: your IP address, browser and device type, the pages you visit and when (server logs), plus what Google Analytics and the Meta pixel collect — see the list of companies below.

In legal terms those are identifiers (name, email, phone, address, IP address, cookie IDs, device serial numbers), customer records, commercial information (purchases, sales and trade-ins), internet activity, and approximate location inferred from your IP address. If we record government ID details when we buy a used device, we use them only to document that purchase — never for advertising, and we never sell or share them. We don't collect precise location, health or biometric information, and we don't use anything we collect to infer characteristics about you.

From you, when you visit, order, message or call us; automatically from your browser when you use this site; and from Square, which passes us the details you enter on its checkout page.

• To do the job: repair your device, fill and ship your order, take payment, and honor our post-repair coverage.
• To contact you about your device, order or message.
• To keep the site working and secure — for example, blocking spam and limiting abusive traffic.
• To see which pages people use, so we can improve the site (Google Analytics).
• To show our ads on Facebook and Instagram to people who have looked at our stock (Meta pixel).
• To keep the records tax and accounting law requires, and to meet other legal obligations.

These companies receive personal information through this website and our online store, and only what they need for their part:

Square

Card payments in store and online, and the online checkout page.

What you enter at checkout — name, email, phone, shipping address, card details — and the order. Square sends us back the order and your contact and shipping details; we never receive your full card number.

Netlify

Hosts this website.

Standard request data from every visit: IP address, browser type, pages requested.

Neon

Our database.

Stores your orders and contact-form messages for us.

Resend

Sends email for us.

Your contact-form message (emailed to the shop), and your email address and order details when we send an order confirmation or shipping update.

Cloudflare (Turnstile)

Checks the contact form is being sent by a person, not a bot.

Your IP address and browser signals, when you use the contact form.

Shipping carrier

Delivers online orders.

Your name, shipping address and phone number, only for orders we ship.

Google

Google Analytics, and the map on our Location page.

For analytics: pages you view, approximate location derived from your IP, device and browser details, and a cookie ID. We run it with Google's advertising features switched off. For the map: your IP and browser details when the map loads.

Meta (Facebook / Instagram)

Our advertising pixel, and the Instagram feed on the home page.

For the pixel: pages you view, products you look at, add to cart and buy (product ID and price), your IP address, browser details and a cookie ID — used to show our ads to people who have looked at our stock. If Meta's automatic matching is switched on, Meta may also receive a scrambled (hashed) copy of an email address or phone number typed into a form on this site. For the feed: your IP and browser details when it loads.

Square, Netlify, Neon, Resend, Cloudflare and the shipping carrier act as our service providers: they handle your information to provide their service to us. At the shop, repair, sale and trade-in records are kept in our point-of-sale and repair-tracking systems, whose providers are also our service providers. We may also disclose information if the law requires it, to protect our rights or someone's safety, or to a buyer if the business is ever sold.

We don't sell your personal information for money. But the Meta pixel lets Meta connect what you do on our site with your Facebook or Instagram account so we can show you our ads. Under California law that is "sharing" personal information for cross-context behavioral advertising, and under the laws of Colorado, Connecticut, Virginia, Texas, Oregon and other states it is "targeted advertising" — which some laws also treat as a "sale." In the past 12 months the pixel has sent Meta identifiers (IP address, cookie ID), internet activity (pages and products viewed) and commercial information (items added to cart and purchased, with price). The only company we share information with this way is Meta Platforms, Inc. Google and Meta can collect information about your activity on this site and combine it with your activity on other websites and apps over time.

You can opt outin any of these ways, and we'll honor it without asking you to explain or sign in:

• Click Your Privacy Choicesat the bottom of any page and choose "Tracking off". That stops us loading Meta's and Google's scripts in your browser at all.
• Use a browser or extension that sends a Global Privacy Control signal. We treat it as an opt-out of sharing and the Meta pixel never loads.
• Email repairs@phyx.me or call 413-234-4313 and ask us to opt you out. This is also our designated address for requests not to sell your information.

Your choice is saved in your own browser (local storage), so it applies to that browser; if you clear your browser data or use another device, choose again there. Google Analytics runs with Google's advertising features switched off, so we don't use it for advertising.

• Your cart, pickup-or-shipping choice and privacy choiceare kept in your own browser's local storage (phyx.cart.v1, phyx.fulfillment.v1, phyx.consent) — not cookies, and never sent to us until you check out.
• Staff sign-in: the only cookie we set ourselves signs shop staff into the admin area. Customers never get it.
• Google Analytics sets _ga cookies and the Meta pixel sets an _fbpcookie. Neither script loads until you first interact with the page (scroll, tap, click or type), and neither loads at all once you've opted out. Opting out of analytics also clears the _ga cookies from your browser.
• The Instagram feed and Google mapload from Meta and Google, which may set their own cookies; your browser's third-party cookie controls block them without breaking the site.

Do Not Track:browsers' older "Do Not Track" setting has no agreed meaning, so we don't change anything in response to it. We do honor Global Privacy Control, as described above.

• Orders and payment records:as long as tax and accounting law requires us to keep sales records, and for as long as the item's return or coverage period runs.
• Repair tickets:for as long as your repair's coverage runs and we may need the history to help you with that device.
• Contact-form messages and emails:until the conversation is resolved and it's no longer useful for serving you; messages flagged as spam are not kept for any other purpose.
• Analytics and advertising data: held by Google and Meta under their own retention settings.
• Server logs: kept by our host for its standard log-retention period.

Please back up your device before any service — we'll help if you ask. During a repair or recovery we access your files only as far as the job requires (for example, confirming a screen or booting a drive). We don't copy off, snoop, or keep your personal files, photos, or messages. Trust us, we aren't interested.

Card payments — in store and online — are processed by Square. Your card data is handled under Square's own security and privacy terms; PHYX only receives confirmation that a payment cleared. Note our transparent 3.5% card-processing fee (paying cash avoids it).

Wherever you live, you can ask us to:

• tell you what personal information we have about you, where it came from, why we have it and who we've disclosed it to;
• give you a copy of it in a portable format;
• correct it if it's wrong;
• delete it (we may keep what the law requires us to keep, such as sales records);
• stop sharing it for targeted advertising (see "Selling, sharing and targeted advertising" above).

We won't charge you more, give you worse service or refuse to serve you for using any of these rights. We don't offer discounts or rewards in exchange for your information.

How to ask: email repairs@phyx.me or call 413-234-4313. To protect you, we'll confirm it's really you by matching the name and the email or phone number on your order or ticket — we won't ask for more than we need. You can also have someone you've authorized make the request for you; we'll ask them for your signed permission and may confirm with you directly. We'll respond within 45 days; if we need longer (up to 45 more days) we'll tell you why.

Appeals:if we turn down your request, reply to our answer with the word "appeal" and the owner will review it and answer within 45 days (60 days in some states). If you're still not satisfied, you can contact your state attorney general.

We don't use your personal information to train large language models or other AI, and we don't sell or share it for that purpose.

This site isn't aimed at children and we don't knowingly collect information from anyone under 13. We don't knowingly sell or share information, or target ads, to anyone under 18. If you think a child has given us information, contact us and we'll delete it.

We use reasonable safeguards for the information we hold — encrypted connections (HTTPS) for the whole site, access to customer records limited to shop staff with individual sign-ins, and payment card data kept entirely with Square. If a breach ever affects your personal information, we'll notify you and the authorities as the law requires. Our systems are in the United States.

We review this policy at least once a year. If we change how we handle your information, we'll update this page and the date at the top; if a change is significant, we'll say so clearly here, and we won't use information we already hold in a materially different way without asking you first. Questions? Reach out any time — a real person answers.